Project Description
As Casey Family Programs Internet Marketing Content Specialist I translated news and stories received from a nationwide network of field offices. Often, provided elements were not up to the organization’s high standard. Such was the case when I received an image of the former PDSA logo.
Within the context of preparing the story for a fresh weekly update of the Casey intranet homepage, I redesigned and implemented an upgraded logo, retaining original context while strengthening concept and visual impact, all within a tight newsroom deadline.
I contributed the following to this project:
- Logo design